Manama, Bahrain: Batelco, the Kingdom's leading integrated communications provider has been awarded the Bahrain eContent award in the e-Entertainment category at the Bahrain eContent Awards (BEA), held on Tuesday, May 17th 2011.
H.H. Shaikh Mohammed bin Mubarak Al Khalifa, Deputy Prime Minister and President of the SCICT (Supreme Committee for Information and Communication Technology) presented the award to Batelco Bahrain Chief Executive Rashid Abdulla for Batelco's O Cinema service found on cinema.o.com.bh
The annual award ceremony, which is held in order to select quality e-content and promote creativity and innovation in the development of new media applications in Bahrain, was attended by several ministers, Shura Council and Parliament members, diplomats, businessmen and other VIP's.
The e-Entertainment category prize is awarded for digitized products and services that entertain the user, using a variety of languages and taking into account cultural diversity among other criteria.
Batelco launched the unique O Cinema service earlier last year and was the first company to launch such a service in Bahrain and the Gulf region.
With O Cinema, Batelco customers can book and buy their cinema tickets anytime and anywhere by visiting cinema.o.com.bh online or on their mobiles. The convenient service allows customers to select the Bahrain cinema, number of tickets and movie of their choice, along with the show time. In addition, the latest enhancement added earlier this month allows customers to view the seating layout and select from the available seats.
"This innovative and convenient O Cinema service, which has been a huge success, means that there is no need to queue, as customers may go directly to the quick serve machine, enter their confirmation code and collect their selected tickets," said Batelco Group General Manager Media Relations Ahmed Al Janahi.
Batelco Bahrain Chief Executive Rashid Abdulla said that Batelco is delighted to add this award to its large collection of local and international awards.
"Among its many accolades, the Company won theTelecoms Company of the Yearawardacross the Middle East Region at the annual Arabian Business Achievements Awards 2010 ceremony held in Dubai at the end of last year," he said.
"Innovations such as O Cinema are in line with Batelco's aspiration to continuously improve the use of modern technology through customer focused and convenient solutions, thus enhancing the lives of all our customers. Batelco is honored and proud to contribute to the development of ICT in Bahrain and feel it is part of our obligation to do so." concluded Mr. Abdulla.Back